Free Cars Programs and Research

I’ve been doing some research lately on free car programs for business reasons and found some interesting material. Did you know there are companies that will buy a new car, have their advertising put on with ad wrap, and then give it to someone to drive around FOR them? A great advertising mechanism, for sure!

I hadn’t heard of such a thing, although the programs have been around for nearly 10 years. As a business person, it makes sense to me. How much cheaper it must be to advertise this way for some companies as opposed to on-air or internet advertising. In fact, now I’m starting to wonder just how many of those Geek Squad cars are really driven by Geek Squad employees – or is someone getting paid to just drive those cars around?

These same companies may also pay you a monthly fee if you put their ad wraps on your car and drive around. Now, if you drive a lot already – you might as well get paid for it!

I’m often intrigued by new ventures and free car programs have had me pondering how I might use similar approaches in my own business. Something to think about, certainly.